“This is a magical day for me and everyone who has helped the Hayes Foundation get to this point,” said Oliver, founder and executive director of the Hayes Foundation. “It’s overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation. I’m honored the Hayes Foundation is joining such an impactful organization, an organization that can take us to new levels of raising awareness of SIDS in Richmond and beyond.”
“One of our goals with the This Side Up campaign has been to spread our message across the country and beyond,” said Oliver, who will join the CJ Foundation’s board of directors. “The CJ Foundation will be able to take the This Side Upcampaign to another level and guide its growth. We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day.”
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