Wednesday, May 6, 2009

‘This Side Up’ SIDS-awareness campaign goes to California

We are so proud of our partnership with the Raise Foundation. Special thanks to everyone at Raise, the Hodges Partnership and Richmond Times Dispatch! 

Below is what the RTD printed today. 


Published: May 6, 2009

The Hayes Foundation, a Richmond-based nonprofit organization, has formed a partnership with a California group to raise awareness about sudden infant death syndrome and to promote safe sleeping.

The Raise Foundation of California's Orange County will join the Hayes Foundation's "This Side Up" campaign, which includes distribution of infant body suits imprinted with "This Side Up . . . While Sleeping" on the front and additional safe-sleeping tips on the back.

The suits will be distributed to Orange County hospitals, public-health sites and family resource centers, a spokesman for the Hayes Foundation said this week.

The "This Side Up" campaign, started in Virginia in 2006, aims to educate new parents and caregivers that babies are at less of a risk of SIDS if placed on their backs to sleep. The Hayes Foundation has distributed more than 50,000 body suits across Virginia and Tennessee.

Kyra Oliver founded the Hayes Foundation in 2002 after her son, Hayes, died of SIDS at age 4 months. Find out more at

-- Bill Lohmann

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